Interactive Streaming For High-End Corporate Events – A Twebcast Case Study 

The Swedish B2B company Twebcast seamlessly integrates nanoStream Cloud into their event platform to run GDPR-compliant interactive events.  

Snapshot 

When Twebcast approached nanocosmos 2021 to inquire about corporate streaming with seamless audience interaction, the following key elements were leading the conversation:  

1. The live video streaming solution needed to be based on ultra-low latency as a minimum to allow smooth interaction with the audience without delay.  
2. The integration into their event platform must be “white label” and GDPR-compliant. 

 
Leveraging nanoStream Cloud, Twebcast has run successful events for three years achieving sub-second global video delivery, and uninterrupted viewing experiences for the final viewers. We met with Gisela Grerup, CEO and cofounder of Twebcast to learn how our real-time video streaming solution enables interactive video streaming.  

Gisela: “nanocosmos plays an important role in our delivery of interactive experiences for our customers and their viewers. It works seamlessly, without interruptions.”

Who is Twebcast?

Since 2012, Twebcast offers a premium event solution for enterprise clients. Their event platform offers everything in one place for event creators from the invitation and live control to interactivity and post event analysis to run on-site, hybrid, or digital events. 

Streaming real-time interactive events for enterprise clients 

TWEBCAST: Typical examples are digital events running with nanoStream Cloud for employee interaction and business communication. While the production is handled by studio technicians and production managers on our client’s side, Twebcast’s platform covers the whole workflow of events from invites and sign-ups to post-event data analysis.  

Technical objectives for streamed events: 

1. Streaming with minimum latency: Ultra-low latency streaming to allow smooth interaction between presentation and audience 
2. Seamlessly stream to at least 20,000 simultaneous viewers 
3. Targeted locations: All over the world, especially important however is often to deliver to various regions in Asia. Twebcast’s clients span the globe and streams served in Asia must be as seamless as streams served in Europe or the U.S. 
4. Access to Stream Management: Twebcast’s business customers get access to the Twebcast dashboard to create and manage streams. 
5. Flexible Live encoding depending on the preference of Twebcast’s customers (advice is given as required/needed) 
6. Smooth playback regardless of viewers’ bandwidth 
7. Stream Data Analysis: Instant Access to stream data to understand how live streams are functioning and gain insights into the performance metrics and the quality of service 
8. Consulting and event stand-by support  
9. Recording possibilities and streaming from file
   

Gisela: We collaborate with numerous prominent clients who demand reliable, flexible and branded solutions. These requirements range from town hall meetings and digital expos to company-wide anniversaries or even events as prestigious as Nobel Week Dialogue.  

Tools to offer interaction along with streaming 

Twebcast seamlessly integrates Interactive elements like chat, polls, Q&A, live reactions, and gamification with real-time streaming from nanocosmos to engage viewers and allow instant feedback. The global delivery of streams in under one second gives large numbers of attendees the chance to interact with the presentation in real-time.  

Gisela: “No matter what tools are used for an event, smooth interaction is a vital component that must be upheld for successful audience engagement. For the interaction between the stream and our video meeting tool Emeet, ultra-low latency is a must.

Combining features for a comprehensive solution 

TWEBCAST: Our goal is to offer a complete solution for virtual and hybrid events, where our customers get everything from participant registration to stream analytics and attendance reports. nanoStream Cloud is a white-label solution that allows us to integrate it into our setup via API. We can have ultra-low latency live streaming that is branded by our customers. 

With today’s requirement to communicate globally during some events, our job is to make sure employees can be reached anywhere. This means we must deal with different internet qualities, and potentially different time zones. To ensure interaction runs smoothly via streaming, we rely on transcoding and adaptive bitrate streaming features of nanoStream Cloud. 

Solutions achieved by integrating nanoStream Cloud 

Summary and Outcome 

To enable interactive video experiences, Twebcast’s all-in-one event platform integrates real-time video streaming with nanoStream Cloud. The flexible combination of various features across the board in addition to ultra-low latency proved to be critical: Easy to use, API-based, white label integration as well as GDPR compliance made it a clear-cut decision to choose nanoStream Cloud.