Streaming for iGaming: Trends and Takeaways from ICE Barcelona 2025
This year’s ICE event once again provided valuable insights into the ever-evolving iGaming market and underscored the growing importance of real-time streaming. While foundational elements like delivering games 24/7/365 on a scalable infrastructure remain essential, the landscape of interactive streaming continues to shift, introducing new trends and requirements that drive success.
Below, we explore some of the key trends shaping the future of iGaming that stood out at ICE 2025:
🌐 New Tech Driving Innovation
AI-driven innovations were a prominent theme at ICE 2025, Barcelona. Features like speech recognition are transforming real-time video streaming, making gaming experiences more inclusive and accessible for global audiences.
At the same time, advancements such as Media Over QUIC (MoQ) are setting new standards for streaming quality. These technologies deliver smoother, ultra-low-latency performance, even under challenging network conditions, ensuring uninterrupted, high-quality gaming experiences.
🌎 Spotlight on New Markets
As new markets continue to emerge, staples like secure, data-driven streaming and a robust CDN remain critical for delivering 24/7 games at scale.
With many important leading names getting their licenses to operate, Brazil emerges as a growing iGaming market and scalability is key to tapping into this growing audience. Learn more in this interview with our CEO Oliver Lietz.
📺 Driving Player Engagement Through Social Streaming
Social streaming is rapidly becoming a game-changer for player engagement. Operators are using white-label streaming solutions to extend their reach through influencers and social engagement, directly on their own platforms.
Features like Live Replay and Sharing enhance player engagement and improve retention, by quickly sharing big wins. These tools enhance engagement and boost player retention. Read more about Live Processing Features here.
💡 Expanding Entertainment Formats
The iGaming industry is no longer just about live casinos. From eSports betting to sports matches created specifically for wagering, the entertainment landscape is evolving. This expansion opens up new opportunities for operators to capture and engage broader audiences, creating fresh ways to integrate gaming with entertainment.
nanocosmos at ICE Barcelona 2025
Since 2018, nanocosmos has been a proud participant at ICE, bringing over a decade of expertise in delivering interactive streaming for iGaming. With a legacy of innovation that dates back to 1998, we remain at the forefront of real-time video solutions.
As we continue to shape the future of streaming, our commitment is to empower iGaming operators with reliable, ultra-low-latency technology that simply works—anywhere, anytime.
What’s Next?
Want to learn more about how nanocosmos is driving innovation in real-time streaming? Explore how our solution can help you stay ahead in the rapidly changing iGaming industry.
